In today’s age, Transactional emails have become an integral part of a customer experience for businesses. Brands use transactional emails to build customer trust and increase their customer engagement.
We have identified Top 5 mistakes that 80% of BFSI companies make while sending Transactional and Triggered emails to their customer, which results in bad customer experience.
Perception that all transactional emails will reach customer’s inbox
About 25% of Transactional Emails don’t reach customer’s inbox. Don’t neglect to pay attention to the email delivery. Email is labelled as spam if the domain or IP addresses are untrustworthy or the content is suspicious.
Belief that emails do bounce and that’s ok
Sending emails to the hard bounce ids certainly carries a potential threat to your domain and IP reputation and MSPs might label you as a spammer. Focus on the email verification and email cleaning services, enables businesses to nail down the names of their most engaged customers.
It doesn’t matter at what speed email reaches your customers
Transactional & Triggered emails are time sensitive and when they don’t reach the customer on-time it results in dissatisfied customers and also losing sales. Delivering these crucial emails on time is key to customer retention!
Tracking reports & dashboard is difficult hence not important
Flying blind without tracking reports means losing your customers. Tracking and analysing reports on your transactional emails, helps to review number of bounce or spam emails and accordingly guide you in direction of improving email deliverability and other metrics.
Transactional email are notifications, they can’t generate revenue
Research shows transactional emails have 8x more opens and clicks than any other type of email, and can generate 6x more revenue. However, Transactional emails still remain unrecognized for their revenue generation potential and also serve in multipurpose activity.
Delivered < 5 seconds
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Netcore merges its Transactional Email Business Falconide with Pepipost to form a single global entity for email delivery; a combination that will create Asia’s largest email delivery platform with 20,000-plus customers across 174 countries sending more than 7 billion emails a month.