“High quality data is defined as the customers’ contacts which are ‘Fit-To-Use’ for the intended operational purpose to meet company’s business and marketing objectives.”

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Actionable Tips

  • Rate your data quality by using seven dimensions.
  • Open more than one marketing channel by using data appending solutions.
  • Maintain high quality of your marketing database by using data verification tools.
  • Avoid Bad data consequences by using suppression list, merge purge and de-duplication
  • Get clear picture of your customer and prospects with Data Intelligence
  • Get maximum ROI from your marketing activities with high quality data.

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