Travel companies are in a constant state of flux in a bid to cater to changing business requirements. Consequently, innovation is key for travel companies, whether it is for enhancing user experience, driving business performance, or improving service delivery. In addition, technology trends, such as consumerization of IT, mobility, analytics, and social media are increasingly disrupting the travel business.
Travelers are moving away from traditional modes of travel planning to digital channels. Delivering a superior online experience is thus imperative for customer retention and to capture a bigger slice of the market. While many travel companies offer an online portal, the limited degree of automation has failed to deliver cost benefits. Hence, a superior online platform is the need of the hour for any business to keep the customers engaged and to retain them for further transactions. Travel companies need immense support to meet the expectations of the new-age customers.
Sonata provides the advantage of a single digital business and technology platform that enables businesses to take full suite of customizable and deployable travel solutions. The scalable cloud-based packaging and booking platform has been a winner with many travel companies. With an easy-to-implement feature, the platform is integrated across multiple channels, Mobility, Analytics, and ERP modules on cloud with built-in business functionality to ensure a seamless, personalized travel experience for valued customers across Tour Operator, Online Travel, Corporate Travel, Airline, Rail and Hotel segments.