Topic:

“Creating Magical Micro-Moments”

About Event

Paul Writer and IBM invite you to join by-invitation CMO Roundtable Power Breakfast at Farzi Café, UB City, Bengaluru on 15th June (Thursday). This program seeks to bring a select group of senior marketers together to discuss trends in marketing. Recent roundtables have seen senior executives from organisations such as Star TV, Tata Motors, Hypercity Retail, ICICI Bank, Tata Sky, Vodafone, Titan, Future Group, HDFC Life Insurance, Pepperfry and more - photos can be viewed here https://www.facebook.com/b2bmarketer.

The Power Breakfast is structured as a free-flowing open discussion among the participants and the objective is to learn from each other and share our success stories in a relaxed environment.

Point of Discussion

  • Mapping the customer journey to maximise personalization
  • Monetizing data
  • Crossing the online-offline chasm
  • Is hyper-localisation a reality?
  • What wows the Indian customer?
Registration and breakfast open at 8.00 am and the program start at 9.00 am and ends at 11:30am.

Speaker name here

Designation, Company

The Power Breakfast is structured as a free-flowing open discussion among the participants and the objective is to learn from each....

Agenda

Time Topics Speakers
8.30 am - 9.00 am Breakfast & Registration
9.00 am – 9.30 am Context Setting and Introductions Jessie Paul, CEO, Paul Writer
9.30 am – 10.30 am Open Discussion:
  • Mapping the customer journey to maximise personalization
  • Monetizing data
  • Crossing the online-offline chasm
  • Is hyper-localisation a reality?
  • What wows the Indian customer?
Group
10.30 am - 10.45 am Practitioner perspective: Using Analytics For Measuring Business Impact. Case study
10.45 am - 11.15am Creating new shopping experience for new age customers Expert session
11.15 am- 11.30 am Wrap up and close Jessie Paul, CEO, Paul Writer

GET IN TOUCH

Vishak Kashyap
  • vishak.kashyap@paulwriter.com
  • +91 9035303444 / 9886842412
Chandrachood
  • Chandrachood@paulwriter.com
  • +91 9964195859
Venue
  • Farzi Café, Level 2, UB City,
  • 24, Vittal Mallya Road,
  • Sampangi Rama Nagar, Bengaluru