Create Targeted, Transparent and Measurable Campaigns
Digital advertising has undergone a significant transformation in recent years as a result of technological advancements and media fragmentation. However, traditional technology has helped little to improve ad serving and revenue optimization. As a result, return on investment (ROI) is unsteady, even though behavioural data continues to grow.

The whitepaper “The 3-D approach to Digital Advertising” outlines the importance of Data, Decision and Design, and discusses:
Data sources and how its attributes can be used for capturing metrics for ad and audience engagement.
Decision-making based on analyzing current contexts from multiple channels, i.e. internet, mobile, offline and online media, while maintaining low costs and good margins.
Design elements to capture audience imagination with the objective of creating immersive marketing.
This whitepaper from Tavant Technologies benefits decision makers from the advertising, publishing and ad-exchange domains.

Click Here to Download this Whitepaper

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